AUGMAby The Augmented Maison
Luxury boutique interior in pale travertine stone, leather bags and garments on lit shelves, soft daylight through a tree-lined window
The narrative coherence layer

Training those who speak for a Maison is an art. AI is no exception.

AUGMA takes back control of the story five AI models compose about your Maison, and corrects what they get wrong. Every week, in every market.

Composed by
ClaudeChatGPTPerplexityGeminiGoogle AI Overviews
The AI Desirability Index · Fashion, June 2026

Fluent, and wrong.

AI is most confident about the Maisons it describes inaccurately. Across ten fashion Maisons, five models cited a creative director who had already left the Maison 82 times.

2,400
annotated responses
5
AI models
10
Maisons
82
outdated director mentions
median 50.2median 67.0AI PresenceCultural DesirabilityHeritage-Strong / AI-EmergingCultural IconsAwaiting AI MaturityAI-Native StarsHermèsLouis VuittonChanelBottega VenetaSaint LaurentDiorGucciThe RowMiu MiuAlaïa

Hermès leads presence at 67.2. Chanel leads desirability at 81.3.

Published Index figures — Fashion edition, June 2026.

The loop

Read. Audit. Ground. Align.

  1. 01Read

    What five models say about your Maison, captured every week in every market.

  2. 02Audit

    Each claim checked against the Brand Truth Profile, the fact base your Maison controls.

  3. 03Ground

    The sources AI draws from are traced, weighed and corrected at the root.

  4. 04Align

    The narrative converges. The same score, week after week, proves it.

Platform

Five capabilities. One chain.

See. Verify. Trace. Defend. Activate.

I

How five models perceive, surface and narrate your Maison, scored every week into one composite.

II

Whether what AI states about your Maison is still true today. The layer nobody else measures.

III

Who supplies the story AI repeats: owned, earned and third-party sources.

IV

Whether AI shopping agents recommend your Maison, or substitute a competitor.

V
Boutique Intelligence
Activate
Delivered through advisory · platform to come

The AI narrative context delivered to the advisor before the VIC appointment.

Deliverables

What lands on your desk.

Weekly Briefing

Every Monday morning, what changed in the story AI tells about your Maison, and what to do about it. Written for the Comex, not for a dashboard.

AI Brand Analyst

Ask the data a question in plain language. Answers grounded in your Maison's own figures.

PR Brief Generator

Three publication-ready angles per narrative gap, with the outlets that carry authority.

Executive reports

CSV and PDF exports shaped for board reviews and quarterly business reviews.

Dedicated consultant

A named advisor who reads your data before you do, from the Sovereign plan.

Insights

From the Index.

All insights
Fashion · June 2026
Fluent, and wrong

The Maisons AI describes with the most confidence carry the most outdated facts.

Fragrance · June 2026
The first edition

Ten fragrance Maisons measured on presence and desirability across five models.

Method
How the Index is built

2,400 annotated responses per edition. Blind prompts, dated referentials, published medians.

Pricing

Three engagements.

Reveal
€390per month

Cancel anytime during trial

Sovereign
€590per month

3-month minimum commitment

Transform
Custom

For luxury groups & multi-brand portfolios

Reveal starts with a 7-day trial. Transform is scoped with you.

AI Narrative Audit

Begin with the audit.

A single engagement that maps what five models say about your Maison, where they are wrong, and which sources feed the error. The findings arrive as a document your Comex can act on.