AI Visibility
Where does your Maison appear?
Observe its presence in AI answers and compare it with competing Maisons.
Systems read
ChatGPTClaudeGeminiPerplexityGoogle AI OverviewsReveal reads ChatGPT and Claude. Sovereign reads the four assistants and Google AI Overviews. Markets are configured per plan.
Inside the platform
What AI says. What your team can decide.
The Inaccuracy Register lists every false claim the models made about your Maison, with the system that produced it and the fact it contradicts.
Illustrative schematic with sample data. It is not a screenshot of the platform. A live walkthrough is available on request.
- 01The claim, as the model stated itEach line is one inaccuracy, dated, with the assistant that produced it.
- 02The fact it contradictsThe claim is matched to the entry of your Brand Truth Profile it violates. A filled square marks a critical severity.
- 03A status your team ownsThe status, open or corrected, follows the work of your teams on the sources and not a change inside the model.
Three territories
From visibility to recommendation.
AI Desirability
What makes it recommendable?
Analyse how AI systems translate its identity, its savoir-faire and its singularity, and whether what they state is accurate.
Agentic Commerce
How do you prepare for the next client interface?
Assess your readiness for agent recommendations and identify substitution risks.
From observation to action
One observation. One priority for action. One follow-up.
Illustrative scenario. The type of error is the one documented in the AI Desirability Index, Fashion edition, June 2026. The Maison, the dates and the sources are examples.
- 01Observed answer
Week 1. Asked who leads the creative direction of the Maison, one assistant names a creative director who left the previous year. Query, system and date are recorded.
- 02Gap against the reference
The Brand Truth Profile carries the current appointment. AUGMA flags the claim as an inaccuracy and lists the cited sources still carrying the old name.
- 03Proposed action
Update the pages the Maison controls, and brief the two cited outlets whose profile pages are outdated. The team carries out the correction.
- 04Follow-up
The weekly readings show whether the claim persists, system by system. AUGMA reports that evolution without attributing a cause.
AUGMA detects. The action belongs to your team or to the consultant, and the later readings show what changed.
The AI Desirability Index · Fashion, June 2026
Fluent, and wrong.
In the Fashion edition, AI was most confident about the Maisons it described inaccurately. Across ten fashion Maisons, five systems cited a creative director who had already left the Maison 82 times. The observation concerns that edition and that scope.
2,400
annotated responses
5
AI systems read
10
Maisons
82
outdated director mentions
Hermès leads presence at 67.2. Chanel leads desirability at 81.3.
Published Index figures, Fashion edition, June 2026. Methodology in the study.
The method
Read. Audit. Ground. Align.The weekly cycle behind every measure.- 01Read
What the monitored systems say about your Maison, captured every week in the configured markets.
- 02Audit
Each claim checked against the Brand Truth Profile, the fact base your Maison maintains.
- 03Ground
The sources the systems cite are traced and weighed. The ones to reinforce or correct are named for your teams.
- 04Align
The readings that follow show the evolution and the gaps between systems, week after week.
Deliverables
Intelligence your teams can use.
What is available today, in which format, and from which plan.
Weekly Briefing
Every Monday morning, what changed in the story AI tells about your Maison, and what to decide.
In the platform, PDF export
Reveal and above
Brand Truth Profile
The fact base your Maison maintains, edits and versions. Every claim is checked against it.
Editable in the platform
Reveal and above
AI Brand Analyst
Ask the data a question in plain language. Answers grounded in your Maison's own figures.
In the platform
Sovereign and above
PR Brief Generator
Three publication-ready angles per narrative gap, with the outlets that carry authority.
Weekly memo in the platform
Sovereign and above
Dedicated consultant
A named advisor who reads your data and flags what needs attention.
Advisory
Sovereign and above
Pricing
Three engagements.
Reveal
Establish a first reading of your presence in AI answers.
€390per month
Cancel anytime during trial
7-day trial · Card required · Then €390 excl. VAT per month, unless cancelled before the end of the trial.
Sovereign
Deepen the analysis and follow your priorities with a dedicated consultant.
€590per month
3-month minimum commitment
Transform
Define a setup adapted to the needs of your group.
Custom
For luxury groups & multi-brand portfolios
Reveal starts with a 7-day trial. Sovereign carries a 3-month minimum. Transform is scoped with you.
The Augmented Maison
From intelligence to action.
The Augmented Maison supports your teams in turning observations into priorities, content and decisions. The platform can be used without an engagement. The engagements come in addition.
Delivered through advisory
AI Narrative Audit
A single engagement that maps what the AI systems say about your Maison, where they are wrong, and which cited sources carry the error. The findings arrive as a document your Comex can act on.
Delivered through advisory
Boutique Intelligence
Prepare your advisors for what their clients have already read in AI answers.